Assessment funnels for warmer leads

One link that turns interest into qualified leads.

Forms tell you who filled them in. Lead Cues tells you why they're ready to buy. Share one link, give every visitor a useful personalized result, and get their score, answers, source, and a real reason to follow up.

  • No credit card required
  • 1 assessment free
  • Works with your website, socials, email, QR codes, and ads
One link
Share anywhere
5 min
To publish
Score + source
On every lead
48+
Templates

Leads

This week

Total
42
Booked
7
A

Amelia R.

Money Stress · High

78New
M

Marcus T.

Money Stress · Medium

54Contacted
P

Priya S.

Money Stress · High

92Booked
J

Jonah W.

Money Stress · Low

31New
Your result

High Money Stress

Money may be taking up more mental energy than it should.

78/ 100 stress score

Recommended next steps

  • Organize your monthly numbers
  • Pick one priority
  • Create a weekly money check-in
Before / after

Most lead forms create cold follow-up.

You get a row in a spreadsheet. Not a reason to reply. Lead Cues fixes the first message before you send it.

BeforeContact form
NameAmelia R.
Emailamelia@…
Message"Interested"
Your opener: "Hi, saw you were interested — want to hop on a call?" — generic, easy to ignore.
With Lead Cues
AfterAssessment lead
Score82 · Hot
Main problem
Not enough qualified traffic
Source
instagram-bio · spring-launch
Suggested opener
"Hey Amelia — you flagged qualified traffic as your main gap. Want a 15-min look at your top page?"
Your opener writes itself — and it lands warm.
The 60-second journey

From a cold visitor to a scored lead with next steps.

Watch what happens between someone clicking your link and you knowing exactly how to reply.

01
Cold visitor
Sees your link

In an Instagram bio, an ad, an email footer, or a QR code. They're curious — nothing more.

Anonymous · No intent
02
Takes the assessment
Answers 6–10 questions

They give you real signal about their problem, timeline, and budget — because they want the result.

60–90 seconds
03
Becomes a scored lead
Amelia · 82 · HOT

Score, answers, source, and campaign land in your workspace — before they even hit send.

Score + context attached
04
Follow up warm
Opener writes itself

"Hey Amelia — you flagged qualified traffic. Want a 15-min look at your top page?"

Reply lands warm
The result: your first message lands warm — because you already know why they're ready.
Try it free
Why it's different

Most forms take. Lead Cues gives first.

Useful result on the spot

Your visitor leaves with a score, summary, and next steps — not a thank-you page.

Context you can use

Answers, source, and level tell you exactly how to open the first message.

Warmer first conversation

You show up already knowing what they need. No cold hello.

What it looks like

Three screens. One warmer lead.

What your visitor sees, what lands in your dashboard, and what shows up in your Today workspace.

Your visitor sees01
Your result
Ready to convert
Score82 / 100
Next step: Tighten your top page CTA above the fold.
Book a 15-min review
You see the lead02
Amelia R.
amelia@studio.co
HOT · 82
source: instagram-biocampaign: spring
  • Wants: more qualified traffic
  • Uses: Squarespace + Mailchimp
  • Budget: $500–1000 / month
You follow up03
Today · 3 warm leads
Amelia R.82HOT
Marcus L.74WARM
Priya S.68WARM
Opener → Amelia: "Noticed you flagged qualified traffic. Want a 15-min review of your top page?"
What Lead Cues does

Give people value first. Then follow up with context.

Lead Cues turns one simple link into warmer leads, useful personalized results, and clearer follow-up.

1

Pick a template

Start from a ready-made assessment built for real-world use cases.

2

Customize

Adjust questions, result levels, branding, and your booking or contact link.

3

Share one link

Add it to your website, socials, email, QR codes, partners, or ads.

4

Give a useful result

Leads see a personalized report, practical next steps, and a clear CTA.

5

Follow up with context

See their answers, score, source, and suggested next action in one place.

How to use Lead Cues

A simple daily habit. Not another platform to manage.

  1. 1Pick a template that fits your audience.
  2. 2Add your booking, quote, or contact link.
  3. 3Share it on your website, social profile, email, QR code, or ads.
  4. 4Review new leads daily in your Today workspace.
  5. 5Follow up with the suggested next step for each lead.
Growth Helper

Lead Cues doesn't just collect leads — it helps you get more of them.

Built for small business owners, consultants, creators, service businesses, and sales teams who want a simple way to turn an assessment into campaign links, ad copy, social posts, email copy, website CTAs, and clear next steps.

01

Build an assessment

Start from a template and make it yours in minutes.

02

Share tracked links

One clean link per channel — no UTM guesswork.

03

See what brings leads

Every lead is tagged with the campaign that sent them.

04

Follow up from Today

Your Today workspace shows who to talk to next.

05

Grow with Growth Helper

Paste-ready copy and weekly promotion actions.

Free is useful. Starter and Pro unlock the growth tools.

Pick the plan that matches how seriously you want to promote your assessment.

Free

Useful starter

  • Basic tracked links
  • Source saved on every lead

Starter

Popular

Unlock serious growth

  • Full campaign link presets
  • Paste-ready copy bank
  • Weekly promotion actions

Pro

Scale it

  • Custom domain support
  • Higher volume & workspaces
  • Advanced campaign reporting
See full pricing
Where the lead goes next

Send warmer leads to the tools you already use.

Start with a webhook on Free. Use direct connectors on Starter and above. Every lead lands with contact details, result level, score, answers, source, and follow-up context.

Works with
ZapierMaken8nWebhooksSlackBrevoMailchimpAirtableHubSpotPipedrivePabbly

Third-party names are for compatibility context only. Lead Cues is not affiliated with these companies unless stated.

Templates

Featured starting points. 48+ more inside the app.

Featured starting points are shown below. The app includes 48 ready-made templates across sales, hiring, local business, SaaS, ecommerce, events, education, wellness, money, productivity, and more.

Marketing Funnel Health Check

Spot the weakest step in your funnel and what to fix first.

Website Lead Readiness Audit

See how ready your site is to turn visitors into qualified leads.

Candidate Career Fit Check

Learn a candidate's goals, urgency, and next-step readiness before you call.

SaaS Trial Readiness Check

Qualify trial signups and product-interest leads on the way in.

Home Service Quote Readiness

Qualify quote requests so you call back the jobs worth quoting.

Ecommerce Conversion Check

Discover what's blocking shoppers from checking out.

Real Estate Buyer Readiness

Understand a buyer's timeline, budget, and next steps before the first call.

Event Planning Fit Check

See which enquiries are the right fit for your event or venue.

Booking Page Health Check

See what's stopping visitors from booking a call or slot.

Lead Magnet Fit Check

Check whether your freebie is actually pulling the right people in.

Local Visibility Check

Show local customers where you're easy — and hard — to find.

Money Stress Score

Give your audience a personal readout of their financial stress level.

Comparison

Not another heavy CRM. A focused first step.

Big CRM platforms manage everything. Lead Cues focuses on the first conversion step — use it before, beside, or inside your existing workflow.

What matters
Big CRM platforms
Lead Cues
Setup time
Days or weeks
Minutes
Focus
Manage the whole pipeline
Win the first conversation
What the visitor gets
A submitted form
A useful personalized result
Lead context
Name and email
Answers, score, source, next step
Best used
As your system of record
Before, beside, or inside your CRM

Good for people who want a useful lead funnel without a complicated setup.

Pricing

Start free. Upgrade when it becomes a real lead channel.

Free

$0forever
  • 1 published assessment
  • 10 leads / month
  • Lead Cues branding
  • Basic Growth Helper
Start free
Most popular

Starter

$19/ month
  • 3 published assessments
  • 250 leads / month
  • Full Growth Helper
  • Lead export
Choose Starter

Pro

$49/ month
  • Unlimited assessments
  • 2,000 leads / month
  • Custom domains
  • Stronger branding
Choose Pro

Lifetime

$799one-time
  • Long-term core access
  • Pro-level limits
  • Full Growth Helper
  • Premium Lifetime flair
Claim Lifetime
Questions people ask

Everything you were about to email support.

What is Lead Cues, in one sentence?

Lead Cues turns one link into a short assessment that gives your visitor a useful personalized result — and gives you their score, answers, source, and a clear next step.

Is Lead Cues a form builder?

No. Form builders capture contact details. Lead Cues qualifies the lead, shows them something useful, and tags every submission with score and source so you know how to follow up.

Do I need to replace my CRM or email tool?

No. Lead Cues sits before or beside your existing stack. Send leads to HubSpot, Pipedrive, Mailchimp, Brevo, Airtable, Slack, or any tool via Zapier, Make, n8n, or a raw webhook.

Is there a free plan?

Yes. Start free with one published assessment and 10 leads per month — no credit card required. Upgrade to Starter, Pro, or Lifetime when it earns its place.

How is Lead Cues different from ScoreApp, Typeform, or Outgrow?

Lead Cues is assessment-first and lead-capture focused. Every plan ships with scoring, source tags, a follow-up workspace, and suggested opener context — so the first message is warm, not generic.

Can I use it for local businesses, recruiters, or SaaS trials?

Yes. Ready-made templates cover service quotes, candidate fit, SaaS trial readiness, ecommerce, real estate, local visibility, and more. Every template is editable.

Does Lead Cues promise more leads or sales?

No — no serious tool can. Lead Cues helps you qualify the leads you already get and follow up with real context, so the first conversation is more useful for both sides.

See what your leads actually need.

Start free. No credit card required.